What does Transform Asia do?

Human-led business development across Asia, from bases in Hong Kong and Singapore. A named Senior BD and named GTM Executives work your pipeline every week: opening doors, taking the meetings and moving the deals.

Is this lead generation?

Lead generation is one pillar of what we do, not the product. A lead-gen tool fills the top of the funnel and stops. We work the whole path, and a person runs every conversation.

Which markets does Transform Asia cover?

All of Asia. We are based in Hong Kong and Singapore and work wherever your buyers are, from Southeast Asia to Taiwan and beyond.

The 30-day Test is USD 2,500, credited in full if you continue. The Market Opening and the Hunting Desk are quoted after a 20-minute call, once we know your market and how you sell.

Do you guarantee meetings?

No, and be wary of anyone who does. We commit on effort, and we guarantee the exit: switch or stop at day 30, and you keep everything we build.

How do we get started?

Book a 20-minute chat, or write to us below. If you are not ready to talk, the free Mini-GTM Paper names the product that fits in a few minutes.

Your first 10 target accounts in Asia, worked within 30 days

Without a hire. Human-led business development by a named Senior BD and GTM Executives, not another lead-gen tool.

Book a 20-minute chat Get the free Mini-GTM Paper

Leave with the accounts we would go after first.

Three ways the pipeline stalls

Entering Asia or already here, the pattern is the same: nobody is working the pipeline.

Months before the first meeting
Entering Asia with a first hire means recruiting, onboarding and ramp-up before any pipeline. If the hire leaves, the clock restarts.
One profile for two jobs
A senior hire spends most of the week on lists and follow-ups. A junior hire struggles to open doors at C-level. One person cannot be both.
Nobody in the BD seat
Already here, the team is technical or delivery-led. Prospecting and follow-up happen in the gaps, and the gaps win.

What actually unsticks a pipeline

Prove the market before you hire
Run a short, paid test with real buyers first. A year's salary and six months of ramp-up is a bet; a month of conversations is evidence.
Split the job in two
Most of business development is execution: research, lists, sequences, replies. It does not need senior rates. Senior judgement goes where it counts.
Make it someone's job, every week
Pipeline grows on a weekly rhythm owned by named people, not in the gaps between delivery work.

That is exactly how our Desk is built.

Business development run by people

The 70/30 rule: seventy per cent of business development is execution. So every account gets two layers of named people, each on the work they do best.

The team at the desk: the Senior BD leaning on it, one GTM Executive at the laptop, another on the phone

30%

Strategy, meetings, deals

Senior layer · your Senior BD

Human-led, and named

Opens the doors and owns the relationships. The same person every week, introduced before you sign.

70%

Research, lists, sequences, calls, replies

Execution layer · your GTM Executives

The GTM work, done properly

Run the volume on the latest GTM techniques, make the calls and brief every meeting, so senior rates only pay for senior work.

36 builds and playbooks underneath

From mapping a market to handling every reply, picked for how you sell.

See the builds

Start with proof

One paid month with real buyers before you commit to anything ongoing.

Start here

30-day Test

Your Senior reaches ten prospects or partners you choose in 30 days, through our network, LinkedIn, email and the phone, takes the conversations that land, and hands you a one-page route you can show head office.

Ten prospects or partners you pick with us in week one
Reached through warm introductions first, then LinkedIn, email and the phone
The conversations that land, held by your Senior
A one-page route: who is buying, what they said, what to do next

USD 2,500

One-off, credited in full if you continue.

Switch or stop at day 30. You keep everything we build.

What it turns into

90-day project

Market Opening

The market is new to you and you need a proven route within a quarter.

Fixed fee, quoted on a call

Hunting Desk

The route is known. You need business development run every week.

Monthly, quoted on a call

Frequently asked questions

Direct answers about how we run business development across Asia.

Let's talk about your pipeline in Asia

The Senior BD and a client executive talking over two coffees

Pick a time now

Twenty minutes, no deck. You leave with the accounts we would go after first.

Or write to us

Write to us about your pipeline in Asia.